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Email Marketing

Email Marketing and Website Solutions for Colas Europe

The Colas Group is one of the world leaders in the construction and maintenance of transport infrastructure industry. It is present on three business segments: Road (the company’s core business), Materials and Railways. The group’s main mission is to act for sustainable mobility by designing, promoting and building infrastructure solutions.

Liana Technologies was recommended to Colas Europe by Colas headquarters and their positive feedback encouraged them to use Liana’s email marketing and website solutions. They were convinced by the flexible approach right from the beginning and the in-depth analysis of the company’s current situation, that led to a proposition tailored to Colas Europe’s needs.

The collaboration between Colas and Liana went smoothly, as both parties listened and paid attention to each other's ideas; they also analysed the results together and discussed how to improve them.

We are more than just a technology provider. Understanding Colas Europe's projects and needs is the key to deliver the best solution and the utmost level of service.
Jeremy Barry

Account Director, Liana Technologies

 

The main results are that Colas now has a platform to summarize all the important information about the activities in their geographical zone, comprising 12 countries. They also now have a newsletter with a brand new layout to keep both their employees and customers informed.

Priceless tools for our future content strategy.
Veronika Halajova

Head of Communications, Colas Europe 

 

In the end, working with Liana tools has simplified Colas Europe's marketing efforts a lot and has enabled them to monitor their actions and results:

  • Internal and external newsletters have an over 60% Open Rate
  • Very positive feedback regarding both the newsletters and the blog

Colas finds the tools modern, professional and user-friendly, but the biggest benefit for them is that with a few clicks, they know what is being opened, clicked or read.

Brilliant. From the start it felt like we are not just a random customer who is advised some best-selling products.
Veronika Halajova

Head of Communications, Colas Europe 

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