The use of media monitoring in humanitarian work
World Vision Finland is one of the biggest humanitarian and advocacy organizations in the country. Their goal is to protect children's rights all around the globe. The organization uses Liana's PR & Media solution in its operations.
Smooth cooperation for several years
The organization chose Liana as a service provider due to its user-friendliness and flexibility. In addition, good feedback and references about Liana from fellow marketeres influenced the company's choice positively. The cooperation between World Vision Finland and Liana Technologies has been going on for several years now. A dedicated Account Manager from Liana is always ready to help the organization or answer any possible questions. In addition, we at Liana are happy to receive any feedback from the customer about the tools. This helps us develop our martech stack further to meet the needs of today's communications.
Media monitoring in effective use
Liana's media monitoring solution has made day-to-day communications easier for World Vision Finland. Different teams receive daily reports containing all media monitoring results which can be effectively utilized in everyday's work. In addition to this, they can create their reports for different purposes with the media monitoring tool. World Vision Finland aims to protect children and their rights all over the world. That is why it is important to keep track of news coverage related to humanitarian aid, human rights, and development policies.
In addition to Liana's media monitoring solution, the organization sends its press releases with Liana press release distribution tool.